Much to our delight, Phil Smith BE GORGEOUS haircare has succeeded in partnering with Cruelty Free International, the global organisation dedicated to ending animal testing for personal care and other consumer products worldwide.

Cruelty Free International also certifies companies under the international ‘Leaping Bunny’ programme, giving consumers piece of mind that products associated with this logo comply with the most rigorous international cruelty-free standards. Phil Smith Be Gorgeous is one of very few high street hair care brands to be awarded with the Leaping Bunny recognition and we are extremely proud to wear this logo.

Phil Smith “The Leaping Bunny recognition is extremely important to us and it is testament to our brands’ key values which we are always working to improve and enhance.”

The CEO of Cruelty Free International, Michelle Thew: “I am delighted that the Phil Smith Be Gorgeous range has been certified cruelty-free, meaning that shoppers can buy with confidence and have even more choice available to them on the high street.”

Search the full list of certified companies at www.gocrueltyfree.org