Award-winning hairstylist Phil Smith has brought together his 40 years of salon experience and poured it into one perfect range of products. The result is a collection of simple, everyday haircare solutions designed to care for your hair the expert way.

Expert care without the expense

Whether you’re hoping for hydration, radiance, volume or shine, our products are packed with all the ingredients to deliver. Including shampoos, conditioners, styling products and hair accessories, the range has a solution to enhance every hair type, every day of the week.

Care for your hair the Everyday Expert way with products that are kind to your hair and kind to the planet too. Our simple, affordable haircare solutions are packaged in tubes made from 50% recycled plastic with stacks of colourful shelf appeal!

Our products contain vegan friendly ingredients. All our expertly tested formulas have a focus on natural ingredients, picked for their dynamic performance and proven results.

We’re always looking at how we can make more eco-conscious choices that allow you to do the same. More than anything, we think great hair should be something everyone can achieve every day.