Meet the new & improved…


Bigger Size100% Recycled PackagingVegan Friendly FormulasCreated using responsibly sourced palm oil


Some of our best selling products

Meet Phil Smith | Be Gorgeous Hair Products
Hairdresser, businessman, husband and father

In a quiet, confident manner Phil has done it all. Multi-salon owner, award winner, celebrity hairdresser, international showman and product developer. With a love for his craft and a passion to bottle his professional expertise, Phil is constantly driving his products forward to bring you the best haircare around.

Phil Smith

We believe that beauty should be cruelty free

We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements. All of our own brand cosmetic and personal care products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our monitoring system is also independently audited. For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit