Blonde Toning Shampoo
Blonde Toning Shampoo
- Description
- KEY ACTIVE INGREDIENTS
- DIRECTIONS FOR USE
- PRO TIP
- INGREDIENTS
- Warnings
Description
Neutralises brass, cleanses gently, and leaves blonde hair soft, bright, and refreshed
For Blonde, lightened and grey hair
Bring out the best in your blonde with a formula designed to do more than tone. This professional formula is expertly crafted with Glycolic Acid and Violet Rice Extract to help neutralise unwanted yellow and brassy tones, while leaving hair feeling clean, nourished, and revitalised. 400ml
Brightens & Balances – Neutralises yellow and brassy tones helping to enhance the clarity and coolness of blonde, lightened, and grey hair.
Gently Cleanses – Gently removes build-up without stripping, leaving hair feeling fresh, light, and nourished.
Revitalises & Softens – Helps to hydrate scalp and hair for a healthy, radiant finish.
Glycolic Acid
A gentle alpha hydroxy acid (AHA) that is known to help dissolve product build-up and impurities on the scalp and hair. It leaves hair feeling cleaner, lighter, and more refreshed, while improving the effectiveness of other ingredients. It also supports a healthier scalp environment, promoting long-term hair vitality.
Violet Rice Extract
Derived from a purple variety of rice, this extract is rich in amino acids, vitamins, sugars, and minerals. It is known to help revitalise the hair and scalp, delivering hydration and antioxidant support. Ideal for blonde and lightened hair, it enhances softness, shine, and overall hair health.
1. Apply a thumb-sized amount of Blonde Toning Shampoo to wet hair.
2. Work into a rich lather, massaging from roots to ends.
3. Rinse thoroughly and repeat if needed.
4. For best results, follow with Blonde Toning Conditioner.
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INGREDIENTS : Aqua, Sodium C14-16 Olefin Sulfonate, Sodium Chloride, Cocamidopropyl Betaine, Sodium Lauroyl Sarcosinate, Parfum, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Polysorbate 20, Sodium Benzoate, Glycolic Acid, Potassium Sorbate, Disodium EDTA, Polyquaternium-10, Guar Hydroxypropyltrimonium Chloride, Bis-Cetearyl Amodimethicone, Hexyl Cinnamal, Sodium Hydroxide, Tetramethyl Acetyloctahydronaphthalenes, Linalool, Glycerin, Citrus Aurantium Peel Oil, Limonene, Linalyl Acetate, Ceteareth-25, Ceteareth-7, HC Blue No. 16, Oryza Sativa Extract, Basic Red 51, Caprylyl Glycol, Phenoxyethanol, Sorbic Acid.
This product may cause skin irritation, perform and allergy test 48 hours before application. Do not use if irritation occurs. Wash hands immediately after application as product may cause staining. Avoid contact with eyes, if contact occurs rinse well with warm water. For adult use only, keep out of reach of children.

























Ellie Oak –
The best toning shampoo I’ve tried!
Louise –
Omg!! Love love love this combo!! It smells great and has freshened my hilites up!!
Lauren –
I picked up the Phil Smith Blonde Toning Shampoo at Tesco and wow – I’m so impressed! The bottle itself is beautiful and really generous in size, so it feels like great value. The shampoo smells divine and makes washing my hair such a treat. After just one use it took away the brassiness from my blonde and left my hair feeling soft, fresh, and healthy. It’s honestly become my new daily go-to – I can’t recommend it enough for blondes wanting to keep their colour bright and gorgeous!