When Phil Smith created Be Gorgeous, his main goal was to bring the possibilities of salon styling to you, in your home. All at an affordable cost with premium and colourful, cruelty free products – which is still true today. But we’re in a different world and there are lots of important things to now consider as an influential brand.

Phil wanted to make a change to Be Gorgeous, for the better.

The all new Be Gorgeous range uses 100% recycled plastic that can be recycled again. We are moving away from single use plastic and looking at how we can make more sustainable decisions that allow you to do the same. We have reformulated our vegetarian friendly products to be vegan friendly too.

Being more sustainable shouldn’t be an option just for the luxury market. Phil has worked hard to update his accessible brand that you know and love, but with a more eco-friendly spin (AND in bigger bottles!)